Part 1: Introduction
- Members of HKIECA are governed by its Constitution and this Code of Conduct, which aims to promote a high professional standard of ethical business practice among HKIECA’s members.
- This Code of Conduct represents the minimum standards which HKIECA members are required to follow.
- Members shall faithfully carry out the duties which they undertake, and shall have proper regard for the interests of those who seek their services.
- Members shall endeavour to contribute through their work to the promotion and advancement of the industry.
- Members shall avoid actions and situations inconsistent with their legal or contractual obligations or likely to raise doubts about their integrity.
- Members shall not maliciously endeavour to discredit other members of HKIECA.
- Members shall abide by this Code of Conduct and other Codes which may be promulgated from time to time by HKIECA’s Executive Committee.
- Members shall provide accurate, complete and honest information, as provided by education providers, to student and parent enquirers.
- Members shall make every effort to ensure that accurate information is provided to enable students and parents to exercise an informed judgment in making their choice of education provider.
- Members shall recommend suitable study programmes appropriate to the student’s academic standard and English proficiency.
- Members shall not knowingly misrepresent the nature and resources of education providers to students or their parents.
- Members shall provide clear and explicit information at an early stage about their charges for services, if any.
- Members shall provide pre-departure support to ensure accommodation, guardians, visas, air tickets and airport pickup (as necessary) are arranged for students.
- Members shall provide after sales service by maintaining contact with education providers, students and parents.
- Information provided by students and parents shall be treated as confidential and all members must comply with the Personal Data (Privacy) Ordinance of Hong Kong.
- Members shall not retain original documents obtained from students. Should this exceptionally be necessary, members shall always provide a receipt for original documents temporarily retained.
- Members shall not guarantee places on behalf of education providers.
- Members shall not discount tuition fees or offer rewards as incentives to enrolment.
- Members shall provide an honest assessment of students to education providers regarding academic standards, qualifications and behaviour.
- Members shall adhere to their contracts or agreements with education providers.
- Members shall remit, or instruct students or their parents to remit, all fees by banker’s draft or telegraphic transfer directly to education providers.
- Members shall not knowingly be a party to any attempt by students or their parents to deceive any visa-issuing authority.
- All advertising or other publicity initiated by a member on behalf of an education provider shall be in a form and manner agreed to by the education provider.
- Members shall not intentionally mislead members of the public in their advertisements.
- All advertising and promotions by members shall comply with their contracts and agreements with education providers.
Part 2: General Professional Principles and Ethics
Part 3: Relationship with Students and Parents
Part 4: Relationship with Education Providers
Part 5: Relationship with Government Agencies
Part 6: Advertising and Promotions